SoHo Clubs

Get in the door!

Why Michael Shanly Doesn’t Believe in Quick Flips

In a real estate market often driven by short-term gain, Michael Shanly has taken a different path—one marked not by speed, but by stewardship. As a seasoned property developer, long-term investor, and philanthropist, Shanly has built his reputation on a guiding principle: build it right, hold it long, and let value mature over time. This long-view approach is discussed in more depth here, where Shanly’s philosophy of development is grounded in patience and permanence.

While many developers chase quick flips—buying low, refurbishing fast, and selling high—Shanly’s approach is more patient, more deliberate, and ultimately, more enduring. Through his leadership at Shanly Homes and his wider property investments, he’s cultivated a portfolio defined not by churn, but by character and consistency.

To understand Shanly’s stance, you have to understand his view of property as something more than an asset. For him, every project is a long-term relationship—with the land, the community, and the people who will eventually live there. “If you treat property like a commodity,” he’s noted in past remarks, “you lose sight of its purpose.”

Quick flips, in Shanly’s view, often prioritize cosmetic wins over structural integrity. They trade long-term satisfaction for short-term aesthetics. But true value—both financial and human—is built over time. It comes from thoughtful planning, quality construction, and the ability to stand behind your work for decades, not just the length of an exit strategy.

This philosophy also protects against volatility. Markets shift, interest rates rise, buyer sentiment softens. But a well-located, well-built property held over time tends to hold its value—and often appreciates more sustainably than quick-turn investments that are vulnerable to timing.

Shanly’s preference for long-term ownership also gives him control over the full lifecycle of a property—from acquisition and planning to post-sale support and maintenance. This vertical integration means fewer corners cut and fewer regrets down the line. It’s an approach that prioritizes integrity over optics. The London Loves Business feature on Shanly’s foundation captures how his commitment to longevity also shapes his philanthropic investments.

And it aligns seamlessly with his work through the Shanly Foundation. Just as he doesn’t believe in transactional development, he doesn’t believe in transactional philanthropy. His giving is rooted in commitment—supporting local organizations and causes that make a difference over time, not just in headlines.

Ultimately, Shanly’s legacy will be measured not just by the homes he’s built, but by how long they last, how well they age, and how deeply they serve. He proves that in real estate, as in life, quick wins rarely beat well-earned value.

Michael Shanly’s philosophy of value creation is also reflected in his leadership style and long-standing role as a community-minded investor. Because the best developments aren’t the ones that sell fast. They’re the ones that stay meaningful.

https://shanlyfoundation.com/