Roberto Santiago as a prominent entrepreneur in Brazil

Roberto Santiago is one famous prominent entrepreneur in Brazil. He was born Joao Pessao where he was raised. He did not come from one of the well of families from his community. From his history, it shows that Roberto Santiago was a very determined person from the beginning. He went to one of the colleges from his home area after which he saw the need for going for an undergraduate degree. So he went ahead and attended one of the University Centers at Joao Pessao where he attained his undergraduate degree in Business administration.

Like any other entrepreneur, Roberto Santiago needed to get some experience in business by working with some other companies to gain some skills and identify the possible business opportunities in the market. He, therefore, worked in a manufacturing company in Brazil called Café Santa Rosa. It is here where he became keen and observant about what was happening in the business world. After working for some time, he saw that it was better for him to start his ventures.

Roberto Santiago was very creative and innovative. His very first venture into business was the creation of accompanying which was selling cartons which were made from cardboard. His creativeness is even portrayed by the name he gave his company. He wanted to make it identified and known by everyone. One secret in entrepreneurship is that even the name of the business makes some crucial contribution in marketing it. He named his company Cartonnage Company.

Well, this was not the stopping point for him; he always dreamt big and had a very outgoing mind. He went ahead and decided to make maximum and efficient use of his profits by buying land in which he decides to build a mall called Manaira Mall. Today, Manaira mall is one of the most famous prestigious malls in Brazil. He launched this mall consisting of more than two hundred stores, playing grounds,

On the rooftop of Brazil Mall is a very famous hall that hosts conferences, weddings, exhibitions, graduation ceremonies among others. The hall is called Domus Hall. The mall also holds a significant number of accommodation rooms that hosts a large number of individuals. The rooms are instead with high tech music, soundproof walls, and air conditioners.

The mall now holds one of the largest shopping centers in Brazil; it also holds gaming areas, financial institutions, education institutions such as colleges, gyms, food court, theatres among others. Roberto Santiago story about his journey to success seems quite interesting because it all has so many lessons that any other existing or prospective entrepreneur should take into consideration. One of the reasons that he became successful is that he made the right decisions while planning for his investments. Good decisions make you a hero, but bad decisions and repeated mistakes in life can make you a zero.

 

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