Lori Senecal Goes Through On Plan To Retire From Advertising Industry

Lori Senecal has been in the advertising industry for several years. She is presently the global chief executive officer at Crispin Porter + Bogusky where she has managed the advertising firm’s international offices and campaigns since 2015. She will be stepping down from her position, though, at the end of the year. She said that she will be leaving the advertising world behind her in order to retire.

Currently the advertising agency is looking for her successor. Replacing her should go smoothly as her departure was not unplanned. When she took the position she and the chairman of the company, Chuck Porter, had privately discussed how long she would stay at the ad agency. Chuck Porter said that she was brought into the agency’s fold in order to take advantage or her genius at management and her very strong organizational talents. He said hiring her paid off very well as his agency hasn’t lost a single client since she came on board which is very unusual over that span of time in the world of advertising.

One of the big client’s Lori Senecal was able to land at CP+B was American Airlines. American Airlines had been with another advertising agency for years but she had successfully persuaded them to use CP+B instead.

When discussing her departure, Senecal said that she achieved more in the advertising business than she had ever dreamed possible. She said that as a Canadian she never even imagined working in the United States or achieving the type of leadership positions she has earned over the course of her career. She won a number of industry awards and recognitions including the industry magazine Ad Age naming her in 2014 as one of their key “Women to Watch”.

It was in 2003 that Lori Senecal began her career in advertising. She worked for McCann Erickson in New York City for several years, eventually becoming the company’s president in July of 2007. Prior to joining CP+B she had also been one of the top executives at another New York City ad agency, Kirshenbaum Bond Senecal + Partners. Follow Lori on Twitter.

Read More: http://adage.com/article/agency-news/cp-b-global-ceo-lori-senecal-depart-end-year/308905/

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