Honey Birdette About to Undergo Major Expansion
Honey Birdette is an Australian brand of lingerie. Recently Honey Birdette launched a website that is dedicated to selling the items within the United States of America. The brand will also be expanding upon its portfolio exponentially by opening physical stores throughout the United Kingdom. The brand currently has three stores in the UK, and by the end of 2018, they are planning on having 40 open stores within the UK
The brand of Honey Birdette was established in the city of Brisbane, Australia in 2006. The founder is entrepreneur Eloise Monaghan. The launch of the US website was decided upon after the founder observed a rapid spurt in sales. The US sales had increased rapidly by more than 300%. There is a very wide audience for the luxurious lingerie brand in the United States.
The lingerie Brand has been expanding rapidly over the course of the past couple of years. The first store that the Australian brand opened outside of Australia was last year in 2017. The first store was located in the UK in London’s Covent Garden. After that, Honey Birdette opened another two more locations – in Westfield White City and Leeds’ Victoria Gate. The plan for the future is to have ten more physical stores opened all around the United Kingdom as the audience of the brand there is also quite vast. The new shops will open in Leeds, Westfield Stratford, Liverpool, and Newcastle as well.
In total, the brand of Honey Birdette has 55 shops in Australia alone. By the end of 2018 Honey Birdette will have almost a hundred stores in Australia, the United Kingdom and in the United States of America. The plans for beyond the year of 2018 are to open shops at some of the premium locations in many of the countries in Europe.