FORTUNE AND FABLETICS
Entrepreneur Kate Hudson presented both the successes and the pitfalls of owning your own business at the Fortune Most Powerful Women Summit in Laguna Niguel, California last month. Bringing together the most successful leaders in the business community, the program on poshmark.com merges women from government, education, business, the arts as well as philanthropy.
Kate Hudson represented and discussed her unique company of three years, Fabletics, which sells athleisure clothing for women, men, and children, and operates at a revenue rate of $250 million per year. It was built upon the “all-inclusive” message, never discriminating and remaining as versatile as possible. Not only has Fabletics expanded into a men’s and children’s line, but they have also recently developed extended sizing. Because it was a new innovative athletic clothing line, bringing together vibrant colored pattern schemes with comfort and durability, it grew too quickly at the start. Hudson feels Fabletics is just catching up with that growth, and are moving in the right direction to better satisfy their customers.
The savvy business celebrity believes stardom comes with a price, and feels that she is held to a different standard and watched more closely than her business competitors. For this reason, she feels it is imperative to be more organized and stay true to the company’s core values at http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558. She believes success comes from building a team atmosphere in the company and surrounding herself with a strong support system.
That success has led to the opening of fifteen retail stores in malls across America. Fabletics originated as an e-commerce only corporation, but has since expanded with hopes of opening 75-100 stores over the next five years. It has also bolstered its customer service operation by expanding its workforce and availability for customer inquiries twenty-four hours a day, and seven days a week.