Don Ressler Extends Online Retail Success to JustFab Brick-and-Mortar Store
The entrepreneurs who manage to really have an impact on any given market place are those who are not afraid to take chances while still understanding what their potential customers are looking for. It’s hard to think of a better example of this line of thinking than Don Ressler. He has been instrumental in helping to develop one of the most recognized online brands, JustFab. This company has changed the way that people shop for clothing and accessories online. In fact, it has helped to shape the way that people shop online in general. Now that this company has established itself as a premier online retail presence, Don Ressler and his business partner are now taking the company to a whole new level.
The company has now opened up a brick-and-mortar store. The new location in Los Angeles shows that the JustFab brand is able to branch out into new territory, and it looks to be a shoe-in for retail success in the offline shopping market place. Ressler has said that JustFab is now brand that is “omnichannel.” Ressler says that this location will sell JustFab subscriptions, and that members will be able to score the best prices on all the merchandise the company has to offer.
Don Ressler has shown time and time again that he has what it takes to create new brands and online shopping experiences. He started off with his own startup, FitnessHeaven.com. This company was eventually purchased by a larger corporation. Ressler continued to forge forward and was involved with several other impressive startup companies over the next few years. Mr. Ressler worked diligently to make JustFab a success. He continues to do that to this day, as the launch of the new store location proves.
Don Ressler has said that succeeding as an entrepreneur is all about finding the right partners and building brands that are sustainable. The physical JustFab store is relatively new, but if it follows in the footsteps of other successful projects Ressler has been behind then the sky is the limit for what the new brick-and-mortar stores will be capable of. See: http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#e8463767e63f