Since its establishment in 1972, the JHSF has made a name of its own as the leading real estate’s developer in the greater Brazil. It has since grown greatly, and most of Brazil’s world-class real estate’s developments all attribute their existence to this company. The company can attribute its tremendous growth to its able executive, who is committed to sustainability in JHSF operations, and this is its selling point, that makes it stand out from the rest of such companies in the country.
The JHSF, through its subsidiaries, is involved in the development, purchase, sale, and leasing of residential and commercial properties in the country. It provides administration and contract management services, as well as operating hotels and tourist activities.
The four business segments in which the company operates include Real Estate Development, Hotels, and Services, Shopping Centers, and other businesses. It also has various subsidiaries such as JHSF Salvador Empreendimentos e Incorporacoes S.A, Aveiro Incorporacoes Ltd, JHSF USA, JHSF (Uruguay) SA, Boa Vista de Desenvolvimento Imobiliario Ltda JHSF NY, and JHSF Incorporacoes Ltda to name a few.
About Jose Auriemo Neto
At the realm of the JHSF company sits its chairman and chief executive officer, Jose Auriemo Neto. In the enterprise, not only does he Mr. Jose oversee all aspects of the brand’s interest but also administers JHSF’s extensive shopping and retail portfolio. In 2009, Auriemo signed partnership agreements with Pucci, Jimmy Choo, and Hermes. That was the company’s first ever venture into retail that Mr. Jose oversaw.
After signing, the group later opened the luxury brands first stores in the JHSF’s Cidade Jardim shopping complex. It’s said, one good turn deserves another, and this is why in the year 2012 the group, with the leadership of one Mr. Jose Auriemo Neto again secured another partnership with Valentino. This time round launched the first R.E.D. Valentino and Valentino Brazil stores.
Jose went to the FAAP University. His career started soon after schooling. He started working in this company in the year 1993. In 1997, Mr. Jose founded the JHSF’s services department, through creating Parkbem, a parking lot management firm. He develops the JHSF’s first shopping destination called Shopping Santa Cruz to oversee its successful development, following the initial services department.
The New Brunswick State Theater was built in the heyday of the silent film era. The State Theater’s grand opening was in December 1921. For the last nine decades, the people of New Jersey have enjoyed watching top entertainers do what they do best. The Golden Age of Hollywood was also the Golden Age of the State Theater, according to real estate developer and Advisory Board member Sam Boraie. From 1930 to 1969, the State Theater booked big names like Bette Davis, James Dean, Rock Hudson and Elizabeth Taylor. Those performers and others appeared in plays, and they also made live guest appearances. Hedy Lamar promoted war bonds at the State Theater in the 1940s, and Walter Cronkite made an appearance to promote the U.S. Infantry Band. The great acoustics attracted singers to the theater, and the acoustics still do. Some people still want to see pictures of stars like Minnie Pearl, Bob Hope, Gary Cooper and Houdini performing at the State Theater.
The 1970s were not kind to New Brunswick or the State Theater. People decided to move to the suburbs. People paid to see movies in the movie houses that popped up outside of the city. Downtown New Brunswick became a wasteland where drugs users and gangs hung out in plain sight. But one New Brunswick businessman wanted to bring New Brunswick back from the brink of disaster. Omar Boraie, Sam Boraie’s father, decided to invest in downtown New Brunswick. Twenty years later, Sam decided to follow in his father’s footsteps.
In the 1970s, Boraie Development LLC worked with city leaders, and according to Bloomberg, they came up with an urban renewal plan that made sense. The plan took a few years to implement, but the results of the urban renewal project have inspired other cities to follow New Brunswick’s lead. Boraie Development is part of the reason New Brunswick is now a hub for the pharmaceutical and medical professions. Johnson and Johnson also deserves some of the credit, and so does Rutgers University. But the inspiration and the energy came from the Boraie family. In 1983, the first Boraie high-rise office building opened on Albany Street in New Brunswick. And Sam and his siblings kept the momentum going through the 1990s and 2000s. Downtown New Brunswick is now an energetic inner city with great restaurants, retail shops, office space, apartments, and condominiums.
Sam Boraie was also part of the reason the New Brunswick State Theater was brought back to its original stature. The Advisory Board (https://www.statetheatrenj.org/board-of-trustees) of the State Theater decided to restore the theater, so the theater looked like it did in 1921. The successful restoration was a joint effort, but the Boraie family helped in several ways. Sam also plays a role in Elijah’s Promise, the New Jersey nonprofit that feeds the hungry. Elijah’s Promise operates a soup kitchen, café, cooking classes, and other services that help the hungry eat when they are hungry. New Brunswick may not be the New Jersey city that people think of when New Jersey is mentioned, but it should be. It is one of the most progressive cities in the state, thanks to Sam Boraie and his family.