Posts in Category: Ad Company

Mr. José Henrique Borghi – The CEO of Mullen Lowe Agency

Mr. José Henrique Borghi is the current Chief Executive Officer of Mullen Lowe Group. The Brazilian advertising company develops offline communication systems for companies. It recently created one system for Fini Company. The system was to help Fini with its brand positioning. Fini Company is the producer of chewing gum, jelly candies, marshmallows, and licorice. Therefore, it is imperative for Fini to surprise its consumers with communication methods that spread more fun. Mr. José Henrique has over 25 years of experience in the advertising industry. He has also received a lot of recognition for creating very interesting campaigns for companies in Brazil and the world as a whole and more information click here.

Mr. Henrique started his successful career with Standard Ogilvy Agency. He also worked in many advertisement agencies before he found his own Ad agency. The agencies that José Henrique worked for include Leo Burnett, Talent, DM9DDB, and FCB. Mr. José founded his company, BorghiErh in 2002, which he later merged with Global Lowe and Partners in 2006. He was appointed the CCO of the agency after the merger process. In 2012, Mr. José Henrique together with other partners did a corporate restructuring of Global Lowe and Partners and renamed it as Borghi Lowe. It was in 2015 that José Henrique was named the CEO of Mullen Lowe Brasil by the Board of Directors.

Apart from being successful in the advertising industry, Mr. Borghi also uses his career influence to campaign for women rights. This is the best way, in which Henrique can help reduce the rate of female violence in Brazil. José is a man of honor and has received several awards for the several pieces of work he delivered to the community of Brazil and learn more about Borghi.

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Lori Senecal: Best Advertising Techniques

The business world is very competitive, and investors must use all the best skills they have to become profitable. Senecal says that investor should have a marketing campaign that can achieve three results. According to her, the campaign should have a message that is correctly targeted. The campaigns should reach the intended audience.

Secondly, the campaign should have a message that can be understood by the audience correctly. Lastly, the campaign should be able to inspire the audience to take some action. Lori Senecal also says that the modern advertising can achieve these results by using social media marketing and visual images. She recently spoke at 3% conference

Visual Trends that will create the impression you want

The internet is currently at everyone’s disposal, and images have become very popular. Businessmen can now use the images to transcend geographical and cultural barriers. The images you choose to use can go beyond space and time. As a businessman, you have to find and also select the right image so that you can capture the attention of the people while you drive your point home.

Advertise your products on Facebook

When you have understood the concept of image trends, then it is time to market your products using different social media platforms such as Facebook. One of the biggest authorities in Facebook advertising says that this social media platform will soon be unavailable. The website has grown significantly in the recent times. At the moment, the platform had over two billion individuals. Out of these people, ninety percent use the mobile phones to access it. The growth of the site has made it difficult for many companies to reach their audience. For more details visit Forbes.

Increase the effectiveness of Facebook

If you want to be successful when using advertising methods such as Facebook, investors understand that they need an organized marketing approach. The strategy you choose to use must have a before and after sale customer care strategy. Without these tactics, it impossible to make good sales. The small businesses in the market have an upper hand when using this strategy because they are very flexible. They can easily develop a plan to use. Check out

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