Posts in Category: Ad Agency

Lori Senecal Goes Through On Plan To Retire From Advertising Industry

Lori Senecal has been in the advertising industry for several years. She is presently the global chief executive officer at Crispin Porter + Bogusky where she has managed the advertising firm’s international offices and campaigns since 2015. She will be stepping down from her position, though, at the end of the year. She said that she will be leaving the advertising world behind her in order to retire.

Currently the advertising agency is looking for her successor. Replacing her should go smoothly as her departure was not unplanned. When she took the position she and the chairman of the company, Chuck Porter, had privately discussed how long she would stay at the ad agency. Chuck Porter said that she was brought into the agency’s fold in order to take advantage or her genius at management and her very strong organizational talents. He said hiring her paid off very well as his agency hasn’t lost a single client since she came on board which is very unusual over that span of time in the world of advertising.

One of the big client’s Lori Senecal was able to land at CP+B was American Airlines. American Airlines had been with another advertising agency for years but she had successfully persuaded them to use CP+B instead.

When discussing her departure, Senecal said that she achieved more in the advertising business than she had ever dreamed possible. She said that as a Canadian she never even imagined working in the United States or achieving the type of leadership positions she has earned over the course of her career. She won a number of industry awards and recognitions including the industry magazine Ad Age naming her in 2014 as one of their key “Women to Watch”.

It was in 2003 that Lori Senecal began her career in advertising. She worked for McCann Erickson in New York City for several years, eventually becoming the company’s president in July of 2007. Prior to joining CP+B she had also been one of the top executives at another New York City ad agency, Kirshenbaum Bond Senecal + Partners. Follow Lori on Twitter.

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Mr. José Henrique Borghi – The CEO of Mullen Lowe Agency

Mr. José Henrique Borghi is the current Chief Executive Officer of Mullen Lowe Group. The Brazilian advertising company develops offline communication systems for companies. It recently created one system for Fini Company. The system was to help Fini with its brand positioning. Fini Company is the producer of chewing gum, jelly candies, marshmallows, and licorice. Therefore, it is imperative for Fini to surprise its consumers with communication methods that spread more fun. Mr. José Henrique has over 25 years of experience in the advertising industry. He has also received a lot of recognition for creating very interesting campaigns for companies in Brazil and the world as a whole and more information click here.

Mr. Henrique started his successful career with Standard Ogilvy Agency. He also worked in many advertisement agencies before he found his own Ad agency. The agencies that José Henrique worked for include Leo Burnett, Talent, DM9DDB, and FCB. Mr. José founded his company, BorghiErh in 2002, which he later merged with Global Lowe and Partners in 2006. He was appointed the CCO of the agency after the merger process. In 2012, Mr. José Henrique together with other partners did a corporate restructuring of Global Lowe and Partners and renamed it as Borghi Lowe. It was in 2015 that José Henrique was named the CEO of Mullen Lowe Brasil by the Board of Directors.

Apart from being successful in the advertising industry, Mr. Borghi also uses his career influence to campaign for women rights. This is the best way, in which Henrique can help reduce the rate of female violence in Brazil. José is a man of honor and has received several awards for the several pieces of work he delivered to the community of Brazil and learn more about Borghi.

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