Urban real estate development has taken a turn in terms of innovation and diverse design. Taking an example of Boraie Firm, a company that concentrates on real estates, assets management and also in the sales and marketing. Sam Boraie is based in New Jersey; the company invests by coming up with various residential and commercial projects that attract clients/residents.


Omar Boraie created Boraie firm. The company has invested in both commercial and residential projects in New Jersey and especially in New Brunswick. One main trending rental project is the ‘aspire.’ The designs used to build ‘aspire’ are remarkable since they embrace the modern designs. Aspire is located at the center of New Brunswick and it offers a porch lifestyle to the residents. For more details visit Crunchbase.


Aspire is inbuilt, in that everything essential is around. It is made up of 238 units, one & two bedroom houses, a 24/7 guarded lobby that exits directly into the parking area. It also has a fully equipped gym, a club exclusively for the residents, which has a play area for kids, a rooftop garden among other desirable features.


The layout is unique and modern; the floors are customized with hardwood, the washrooms have been installed with glass shower stalls. The kitchen hasn’t been left out either; they have installed stainless glass kitchenware, an up-to-date cabinet as well as a countertop, tiled kitchen floor and not forgetting a dishwasher. Check out



The Unit’s location, design and the fact that there is a hospital in its surroundings’ makes it ideal for the modern family. The one bedroom unit goes for $1,800 and the two bedrooms at $2,750 monthly while studio apartments go for $1,650.


Boraie’s collaborated with an ex-athlete, Shaquille O’Neal to bring the project to life. Word has it that ‘Aspire’ is just one of the projects that the former national basketballer and the company are venturing into. Boraies decision to partner with O’Neal was a very bold move. Aside from that Shaquille O’Neal has been involved in various projects; renovating an ancient theatre, he had a beverage merger with Arizona beverages and had also been involved in other investment ventures.


His experience, fame, and connections give the project an upper hand. The other projects in progress involve; a Film theatre, market hosting tower, retail that is to be centered in Atlantic City and many other projects that they were hesitant to mention.



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